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COPYWRITING: SUCCESSFUL WRITING FOR DESIGN, ADVERTISING AND MARKETING. SECOND EDITION
Mark Shaw

Laurence King, 2012
Softcover
240 pages
196 illustrations
ISBN: 9781780670003

  UNAVAILABLE
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease.

Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

 

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