Graphic Design  —  Backlist BACK

Sandu, 2012
255 pages
Fully illustrated, colour.
ISBN: 9789881570482

Distinct from visual identity for traditional corporate culture, the visual communication of cultural events and brand campaigns needs to be immediately bold and gripping. Since the amount of time given to promotion of the graphic is minimal, the theme for each brief must be distinctive. Designers are given great freedom to realize their creative ideas on a blank slate, which can be both a great opportunity and a tough challenge.

Sensation Theme Promo & Campaign Graphics contains the most impressive promotional design for cultural event and brand campaigns worldwide, ranging from business cards and fliers to brochures and posters, to environmental graphics. A series of visually powerful images not only stimulates people's nerves, but also generates publicity attention and enhances the prestige and popularity of the event and brand internationally.


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