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BASICS ADVERTISING 3: IDEATION
Nik Mahon
AVA Academia, 2012
Softcover
184 pages
Fully Illustrated, colour
ISBN: 9782940411504
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| Excluding GST A$40.91 |
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A$45.00 |
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BUY |
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Basics Advertising: Ideation provides an 'in-depth' look at the process of generating creative advertising ideas and concepts.
It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas - and how to break through them.
Key approaches and executional styles used by advertising creatives are highlighted and illustrated throughout with examples from some of the world's best advertising campaigns.
A variety of methods for generating ideas and stimulating creativity are also described in detail, providing an essential 'toolkit' of techniques for advertising students and junior creative teams.
Ideation also examines different ways of visualising and communicating ideas, from rough scamps and doodles through to computer rendered visuals and the presentation of scripts. Within the book, a range of exercises are provided to help readers understand and try-out some of the approaches and techniques described.
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