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Mario Pricken

Thames & Hudson, 2010
312 pages
Full colour illustrations
ISBN: 9780500515402

This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations.

Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge fruitful relationships between creatives and clients.

From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse, and demonstrates that it's only when people are not afraid to make mistakes or think beyond the bounds of the everyday that innovation can flourish.


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