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BASICS MARKETING: ONLINE MARKETING
Brian Sheehan

AVA Academia, 2010
Softcover
192 pages
50 colour images
ISBN: 9782940411337

  UNAVAILABLE
Basics Marketing: Online Marketing offers an accessible and practical introduction to what is one of the most dynamic and fast moving fields in marketing today.

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly.

International examples, case studies and practical exercises will guide the foundation and undergraduate student through the key concepts and techniques of online marketing.

Includes illustrated examples, helpful hints, and student exercises.


 

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