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THE FUNDAMENTALS OF DESIGN MANAGEMENT
Kathryn Best

AVA Publishing, 2010
Softcover
208 pages
200 colour images
ISBN: 9782940411078

  UNAVAILABLE
The Fundamentals of Design Management is a comprehensive guide to managing the people, projects, processes and procedures behind the design of everyday products, services, environments and experiences.

The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise.

It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

Key features

* A comprehensive guide to the practice of design management: the organisation of the people, projects, and procedures involved in design work.

* Of relevance to students from a number of design or management backgrounds.

* Considers the practice of design management through a range of interviews and case studies, taken from design practitioners and industry experts

 

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