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BRANDING BY COLOUR: 100 SUCCESSFUL GRAPHIC DESIGNS


PIE Books, 2009
Hardcover
224 pages
Full illustrated, colour
ISBN: 9784894447448

  UNAVAILABLE
Colour plays an important role in branding by stimulating all the senses and instantly conveying a strong message compared to other methods of communication. Successful brands and companies understand that the proper use of colour is vital to creating and maintaining the right image in the marketplace.

This book presents winning examples of graphic design works such as product packages, advertisements, direct mails, flyers, in which colour helps elevate a brand and a companies recognition.

The explanations of practical techniques and descriptions of colour choices and intentions are well presented here.

 

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