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ADVERTISING NOW TV COMMERCIALS
Julius Wiedemann (editor)
Taschen, 2009
Softcover
373 pages
Fully illustrated with colour stills.
ISBN: 9783822840290
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A$99.00 |
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For anyone who's interested in inventive commercials, this book covers the best contemporary examples from around the world. Though most people change the channel or make a trip to the bath room during commercial breaks, there are many thought-provoking and entertaining advertisements around that are more like short films than one-dimensional, pushy, hard sell commercials. Whether it's an advert for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial must communicate a lot in under a minute, and it takes the sharpest creative minds to figure out how to create an advert that can succinctly get its message across despite the time constraints.
This book rounds up many of the best commercials of recent years, organising the chapters by subject. Each featured advert includes screenshots, a description of the spot and a credit list.
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