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HARVARD DESIGN SCHOOL GUIDE TO SHOPPING
Rem Koolhaas et.al.

Taschen, 2002
Softcover
800 pages
1,000 colour & b+w.
ISBN: 3822860476

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The Harvard School's Project on the City is a graduate thesis program that examines the effects of modernization on the urban condition. Each year the project on the City studies a specific region or phenomenon, and develops a conceptual framework and vocabulary for urban environments that cannot be described within the traditional categories of architecture, landscape, or urbanism. In order to understand new forms of urbanization, thesis advisor Rem Koolhaas and students from the fields of architecture, landscape, and urbanism document and analyze areas of study through a combination of field research, statistical analysis, historical developments, and anecdotes. The result of each project is an intensive, specialized study of the effects of modernization on the contemporary city.

During the years 1997 and 1998, Harvard's graduate students concentrated their studies on the phenomenon of shopping as the primary mode of urban life. Research for this project, targeting the United States, Europe, and Asia, focuses on retail technologies, marketing strategies, and the hyridization of retail and cultural/recreational environments.

The Harvard Design School Guide to Shopping explores the ways in which shopping has refashioned the contemporary city through essays, hundreds of diagrams, floor plans, and photographs providing invaluable information for anyone interested in the shopping experience.

 

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