Industrial Design  —  Backlist BACK
Andrew Davey

Laurence King, 2003
175 pages
Fully illustrated, colour.
ISBN: 185669318X

Japan's expertise in technology, design and engineering is responsible for some of the msot advanced and desirable consumer products in the world. Names such as Sony, Sharp, Honda, Yamaha, and Canon have acquired legendary status in our contemporary culture.

Detail examines and celebrates the manufactured precision and technical virtuosity of mass-produced Japanese products that we use and see in everyday life but whose complexity of invention we may only partly understand and appreciate. After briefly outlining the story of how Japan came to dominate the world of high-quality mass-manufacturing, the book shows how Japanese manufacturers constantly strive to invent new forms and to perfect exisiting technologies. Contemporary themes such as robotics, miniaturization and artificial intelligence are explored and, the latest products are presented, including Honda's ASIMO humanoid robot, Sony's Aibo dog and Epson's micro-robots. Davey also identifies the qualities found in traditional Japanese aesthetics - minimalism, elegance, simplicity, symmetry, workmanship and clearly-expressed function - and demonstrates how these values inform the modern products.


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