Graphic Design  —  Backlist BACK
Jim Heimann ed.

Taschen, 2002
959 pages
Full colour.
ISBN: 3822811599

The mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. Ads touted progress and innovation (such as tang and instant omelets - 'just add water') while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt to urge Americans to participate in one giant consumer binge. From forgotten cars such as the Dodge Dart, to cigarettes, to food and much more, this colourful selection of print ads explores the wide, wonderful world of 60s America.


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