Industrial Design  —  Backlist BACK
VISION & PRECISION
Peter Krouwel & Reyer Kras

BIS Publishers, 2003
Hardcover
200 pages
160 illustrations.
ISBN: 1584231203

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One of Europe's leading design agencies, nlplk industrial design has studios in Hamburg, Boston and Leiden. British design magazine 'Blueprint' described nlplk as the 'best organized and equipped design studio ever visited'. This book 'Vision & Precision' encapsulates the ethos of nlkplk as a design agency. Joint founder/director Peter Krouwel surveys the agency's recent work, focusing several fascinating themes by juxtaposing work with powerful photographic images, many from the first half of the twentieth century. This illustrates nlplk's stylistic approach in an accesible and highly effective way. Krouwel has arranged the agency's multi-disciplinary work in the industrial, public and graphic design sectors in new categories, such as Clean, Go, Contact, Play, Lay/Sit, Work, Pack, Heat, Light.

 

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