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Pie Books editorial

Pie Book, 2008
216 pages
Fully illustrated, colour
ISBN: 9784894446458

For the promotion of products and services in retail spaces it is important to harmonize the design of products, packaging, shop interiors and various graphic tools. This book showcases successful examples of on-site promotions, such as unique product packages used effectively as a promotional tools on display; display tools for limited spaces and creative point-of-sale tools which stand out among others. It is an excellent resource for designers and marketing professionals and includes global brands' such as Nokia, Camel, Star Alliance alongside Japanese brands.


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