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DESIGN'S DELIGHT: METHOD AND MEANS OF A DIALOGIC PRACTICE
Jan van Toorn

010 publishers, 2006
Softcover
260 pages
Fully illustrated in colour
ISBN: 9789064505225

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This book presents a number of experimental projects to gain experience in communication design as a symbolic and public practice. It proceeds from a critical position vis-à-vis the customary mediation of information. This is more necessary than ever now that design operates in the entertaining and marketing spectacle organized by the neo-liberal world order as an instrument for the colonization of human existence. Unlike the classic form of visual communication, the dialogic approach is a connective model of visual rhetoric with a polemic nature and polyphonic visual form. A storytelling structure that seeks to reveal the opposing elements of the message and opts for active interpretation by the spectator.

Jan van Toorn is a Dutch graphic and exhibition designer and educator whose radical work offers a critique of the social and aesthetic influences underpinning mainstream graphic design. He has enjoyed important collaborations with several, mainly public sector, organizations such as museums and schools both in Holland and abroad.

 

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