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Sarah Mower

Thames & Hudson, 2006
460 pages
Fully illustrated in colour & b+w.
ISBN: 0500513279

The name Gucci conjures up images of la dolce vita - Cinecittà stars strolling on the Via Condotti; Jackie O and her signature bag; the Studio 54 chant 'Halston, Gucci, Fiorucci'; and now the fresh and joyous vision of Frida Giannini, the line's new creative director.

Gucci by Gucci opens the fabled house's archives for the first time, bringing together - in a dazzling cache of documentary photographs - the history of the Florentine family-owned saddler that has imprinted its name on the fashion consciousness. It is both a history of the company and a glorious visual exploration of its far-reaching influence.


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