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SWISS GRAPHIC DESIGN 1920-1965
Richard Hollis
Laurence King, 2006
Hardcover
272 pages
750 illustrations, 100 in colour.
ISBN: 1856694755
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| EX-GST A$90.00 |
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A$99.00 |
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BUY |
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Originating in Russia, Germany and The Netherlands in the 1920s, Modernist graphic design and typography found a firm foothold in Switzerland. By the 1950s Switzerland had developed a uniquely clear graphic language, evident not just in posters but in pharmaceutical labelling, tourist brochures, train tickets, timetables, passports and bank notes. Abroad, /'/Neue Grafik/'/ or /'/Swiss/'/ style, as it became known, was admired for its formal discipline. Images and text were organized into geometrical grids used together with sans-serif typefaces such as Helvetica and Univers. These chief components of the Swiss style spread across the world and their influence is still seen today. Swiss Graphic Design gives a rich and fascinating account of this key period in graphic design history, setting the stylistic developments into the social and cultural context of the times.
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