Graphic Design  —  Backlist BACK
Friedrich Muller & Uwe R. Bruckner ed.

Birkhauser, 2005
180 pages
200 colour illustrations
ISBN: 3899860624

This book is a portrait of a series of Kodak exhibition stands at the Photokina 2000, 2002 and 2004 in Cologne. All the stands show the hand of their designer, Atelier Br├╝ckner in Stuttgart. This richly illustrated work reveals the design process through photos and sketches that demonstrate the potential of corporate design in a three-dimensional space.

Kodak: Celebrating the Brand offers an unusually candid look behind the scenes and gives an insight into the turbulent genesis of the design, with all its highs and lows, dead ends and alternatives. It invites the reader to make acquaintance with all those involved in the creative process - from the client to the agency, graphic artists, designers, stand builders and photographer - in their highly integrative collaboration and to accompany them on the way from the initial briefing to the public appearance.


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