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FIFTY: THE AMAZING STORY OF RENZO ROSSO AND DIESEL
Diesel Creative Team

Gestalten, 2005
Hardcover
300 pages
Fully illustrated in colour & b+w
ISBN: 3899550951

  UNAVAILABLE
Diesel is a brand known worldwide for its creative, groundbreaking fashion and marketing. To celebrate the 50th birthday of it's president and founder Renzo Rosso, Fifty sums up and displays the unique Diesel attitude and lifestyle reflected in its collections, its business approach and its creativity applied to virtually anything, from communication to interior design. For the first time, the story of a company whose success has been built and thrives on creativity is offered in one publication.

The book's first chapter features an insightful portrait of company visionary Renzo Rosso, followed by a second dedicated to the key moments in Diesel's history, from its 'jeans & workwear' beginnings to its current premium positioning. The third chapter presents the brand's innovative communication and retail approach while the fourth focuses on the company's long-lasting support of young creative talent worldwide. A concluding chapter presenting Diesel's views of the future rounds out the book.

 

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