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STRUCTURING DESIGN: GRAPHIC GRIDS IN THEORY AND PRACTICE
Ulysses Voelker, Michael Schmitz
Niggli, 2019
Hardcover
176 pages
150 illustrations
ISBN: 9783721209945
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| Excluding GST A$49.08 |
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A$59.99 |
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A$53.99 |
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In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that from a distance a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic. At its center is the grid as the most important design principle, whose function and application are thoroughly discussed.
In a second part, the author discusses the design process itself with answers to seemingly simple questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.
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