Graphic Design  —  New Release BACK
OWN LABEL. SAINSBURY DESIGN STUDIO: 1962-1977. 2ND ED.
Jonny Trunk, Fuel.

Fuel Publishing, 2019
Softcover
240 pages
Colou illustrations
ISBN: 9780995745582

Excluding GST A$32.72 A$39.99 A$35.99 BUY
In 1962, when Peter Dixon joined the Sainsbury's Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixon's designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped build Sainsbury's into a brand giant, the first real 'super' market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen.

 

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