Graphic Design  —  New Release BACK
THE LOGO DESIGN IDEA BOOK
Steven Heller & Gail Anderson

Laurence King, 2019
Softcover
127 pages
Fully illustrated, colour & b+w.
ISBN: 9781786274120

Excluding GST A$20.45 A$24.99 A$22.49 BUY
Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.

 

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