Graphic Design  —  New Release BACK
THE PACKAGE DESIGN BOOK 5
Julius Wiedemann (ed)

Taschen, 2018
Hardcover
400 pages
Full colour illustrations
ISBN: 9783836573405

Excluding GST A$80.00 A$110.00 A$88.00 BUY
Attract, protect, inform, collect—good packaging is synonymous with multitasking. Creating these ultimate all-rounders calls for a deep understanding of the good, the market, the customer, the environment, the flow of trade—no easy task. Each year, the Pentawards spotlight the ingenious masterminds behind these complex containers and grant their coveted trophies to the cleverest and most innovative designs in the field.

With introductory essays, product descriptions, and plenty of images, this book features more than 400 winners from over 40 countries across five main categories—beverages, food, body, luxury, and other markets—and no fewer than 57 subcategories. The result is an authoritative survey of the best of the best, and a rich celebration of packaging as a kaleidoscopic art form.


 

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