Graphic Design  —  New Release BACK
UPSTART! VISUAL IDENTITIES FOR START-UPS AND NEW BUSINESSES
ANNA SINOFZIK

Gestalten, 2018
Softcover
Full colour
ISBN: 9783899559545

Excluding GST A$77.73 A$95.00 A$85.50 BUY
Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories.

Upstart! explores the contemporary startup scene's manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.

About the Author
ANNA SINOFZIK is a freelance writer, culture editor, design critic, and strategist based in Berlin. She works with an international roster of publishers, brands, and communications agencies and teaches at Universit√§t der K√ľnste, Berlin.

 

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