Graphic Design  —  New Release BACK
THE HISTORY OF GRAPHIC DESIGN, VOL. 1, 1890-1959 XL
Jens Müller, Julius Weidemann

Taschen, 2018
Hardcover
480 pages
Full colour illustrations
ISBN: 9783836563079

Excluding GST A$90.91 A$125.00 A$100.00 BUY
This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).

 

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