Graphic Design  —  New Release BACK
NEVER USE FUTURA
Douglas Thomas, Ellen Lupton

Princeton Architectural Press, 2017
Softcover
208 pages
Colour & B +W illustrations
ISBN: 9781616895723

Excluding GST A$38.86 A$47.50 A$42.75 BUY
This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.

 

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