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DO PURPOSE: WHY BRANDS WITH PURPOSE DO BETTER AND MATTER MORE
David Hieatt

The Do Book Company, 2014
Softcover
128 pages
21 colour photographs, 8 line drawings
ISBN: 9781907974137

Excluding GST A$20.45 A$25.00 A$22.50 BUY
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose.

Yes, we love the product they make. But the thing we love most about them is the change they are making.

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.



 

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