Interior Design  —  New Release BACK
HOLISTIC RETAIL DESIGN: RESHAPING SHOPPING FOR THE DIGITAL ERA
Phillip Teufel & Prof. Rainer Zimmermann

Frame, 2015
Softcover
400 pages
Full colour illustrations
ISBN: 9789491727658

Excluding GST A$45.00 A$55.00 A$49.50 BUY
A must-have for everyone involved with retail design. Holistic Retail Design sets out a theory that reshapes shopping by introducing strategies in holistic constitution and the improvement of retail experiences. It covers stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered.

The theory shapes spaces, platforms, events, interfaces, signage and communications, expanding scope whilst introducing retail archetypes linking to customer role models.

 

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