Graphic Design  —  BACK
CREATING A BRAND IDENTITY: A GUIDE FOR DESIGNERS
Catharine Slade-Brooking

Laurence King, 2016
Softcover
160 pages
300 colour illustrations
ISBN: 9781780675626

Excluding GST A$36.82 A$45.00 A$40.50 BUY
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries - digital media, fashion, advertising, product design, packaging, retail and more.

 

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